New | Reasons

The Amouage Essences

An olfactory expression of the value of time. Crafted through a revolutionary process: a double-infusion with sandalwood and artisanal oakwood barrels.

Each fragrance is highly concentrated, containing 30% pure perfume oils, and underwent a meticulous six-month aging process, including a double infusion with sandalwood chips and oakwood barrels, resulting in a deep, layered scent experience. Housed in a new bottle – the first new design introduced by Amouage in 15 years – the Essences represent a pinnacle of olfactory artisanship.

Reasons by Bertrand Duchaufour

Cause and effect. Echoes of thought. A sequence of events.

When it first emerges, Reasons is somewhat unassuming: its hazelnut opening presents a warmth that is comforting but also perhaps surprisingly unostentatious. But within moments, the scent grows, taking on an increasingly grander form. The part-herbaceous, part-fruity personality of davana creates layer upon layer of depth and complexity. Finally, the smoky woodiness of palo santo introduces a grounding, resonant earthiness – rooting the whole in a sense of timeless, harmonious stability.

With tremendous complexity and gravitas, Reasons conveys the idea that although the past may be gone, its effects live on forever, supporting the present, while giving it meaning, depth and value.