Discover
our story
amouage
Amouage is a High Perfumery House renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 by the Albusaidi family to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations. The chairman of the board is Sayyid Khalid, who succeeded the founding chairman his brother Sayyid Badr in 2003.
Masterfully paying tribute to its heritage, Amouage is a unique fusion of East meets West that defines avant-garde opulence. It expresses the contemporary majesty of Oman - a historic trading center for incense and myrrh - around the globe, with arresting and alluring collections that speak to a sophisticated, confident and well-traveled discerning clientele who seek something compellingly precious, extraordinary and personal, every day.
Amouage perfumes carry a sophisticated signature that attests to unparalleled craftsmanship, quality, and creative integrity. Using only the finest and most special ingredients from around the world, Amouage perfumes are composed of world-recognized perfumers in Paris, Grasse, Geneva, and New York. Each creation is carefully handmade and tastefully blended to present an enveloping patina and a long-lasting elegant trail. Florals are multi-faceted, spices and woods juxtapose harmoniously and rare ingredients create intriguing contrasts.
An icon in the perfumery world, Amouage has built a coveted legacy with a repertoire of over 50 unrivaled perfumes all attesting to a unique vision and quest for quality. Critically-acclaimed masterpieces include Gold, Jubilation, Epic, Dia, Reflection, Honour, and Interlude to name but a few. Over the years, these have become iconic classics, forever soaked into the pages of perfumery art chronicles.
Amouage creations have charmed a global audience and are now available in more than 80 countries around the world. The House’s international presence encompasses 12 standalone boutiques as well as a highly selective network of approximately 1000 of the world’s finest department stores, perfumeries and airports.
As an independent company, Amouage combines utmost attention to detail with an absolute commitment to the highest quality standards. Visitors have the opportunity to meet the experienced craftsmen and observe the various stages of perfume manufacturing, from ingredient maceration to bottling and packaging, as well as to learn about the natural materials extraction process at its Muscat-based Factory and Visitors’ Centre, in Oman. A haven for fragrance and art connoisseurs, the Amouage Factory and Visitors’ Centre immerses its guests in the magical world of luxury perfume making, allowing them to experience first-hand the wide array of Amouage products starting from its exquisite long-lasting perfumes and luxurious bath ranges, to its beautifully perfumed range of candles and parfums d’ambience.
Arabian perfume culture lies at the heart of Amouage and is woven into the very fabric of every creation. Today, the House looks forward with great expectations to building on the legacy of its past and forming a bridge of continuity between what has gone before and that which is to come, without ever forgetting the brand’s roots in its home of Oman.