Privacy policy
1. Introduction
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.
We know that there is a lot of information here, but we want you to be fully informed about your rights, and how we use your data.
Anyone under 13 years of age should not access this Website and should not use our Website to purchase our products. Our Website is not intended for children under 13, and we will not knowingly collect any information from any children under the age of 13. If we discover that we have collected any personally-identifying information from a child under the age of 13, we will promptly remove that information from our database.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
If you are located anywhere outside of the United States, when you use www.amouage.com, the data controller is Amouage International FZ LLC. In this Privacy Policy the terms “Amouage”, “we”, “us”, or “our” means Amouage International FZ LLC, Dubai Design District, Building 4, Office 207B, Dubai, UAE.
If you are located in the United States, when you use www.amouage.com, the data controller is Amouage Americas LLC. In this Privacy Policy the terms “Amouage”, “we”, “us”, or “our” means Amouage Americas LLC, 1411 Broadway 16th Floor, Suite 33/34, New York, NY 10018, USA.
2. Changes to This Privacy Policy and your Duty to Inform us of any Changes
We keep our Privacy Policy under regular review.
This version was last updated on the 20th April 2026.
Historic versions can be obtained by contacting us.
We will post details of any changes to our Privacy Policy on our website. If you are concerned about how your information is used, you should check back at our website periodically or contact us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
3. Explaining the legal basis we rely on
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase and pass them to our courier.
Legal compliance
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Amouage (or its affiliates or subsidiaries) to law enforcement.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business, and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalised offers.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.
Consent
We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter or opt-in to receive SMS and/or WhatsApp marketing.
4. How do we collect your data?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Make an online purchase including checking out as a guest (in which case we just collect transaction-based data).
Create an account with us.
Purchase a product or service by phone but don't have (or don't use) an account.
Engage with us on social media.
Contact us by any means with queries, complaints etc.
Ask one of our employees to email you information about a product or service.
Choose to complete any surveys we send you.
Comment on or review our products and services.
Fill in any forms.
Have given a third-party permission to share with us the information they hold about you.
Visit our stores we have CCTV systems operated for the security of both customers and employees. These systems may record your image during your visit.
Automated technologies or interactions. As you interact with our website, we will automatically collect data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.The data collected may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website. Please see our cookie policy [https://amouage.com/pages/cookie-policy] for further details.
Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
analytics providers;
advertising networks;
search information providers; and
providers of technical, payment and delivery services.
5. What personal data do we collect?
If you have a web account with us: your name, gender, date of birth, billing/delivery address, orders and receipts, email, telephone number and any additional preference information such as favourite type of scent. For your security, we may keep an encrypted record of your login password.
Details of your interactions with us over the phone, in store or online. For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, web pages you visit and how and when you contact us.
Shipping and billing addresses
Details of your visits to our website, and which site you came from to ours.
Information gathered by the use of cookies in your web browser.
Encrypted payment card information.
Your comments and product reviews.
Your image may be recorded on CCTV when you visit our stores.
To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer or device is located, the web pages viewed during your visit, email; SMS and WhatsApp communications you have opened and/or clicked on, the advertisements you clicked on, and any search terms you entered.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
6. How and why do we use your personal data?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.
We then use this to offer you promotions, products and services that are most likely to interest you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in section 13 below “What are your rights over your personal data?”
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
Here’s how we’ll use your personal data and why:
To process any orders that you make by using our websites or in store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party who is responsible for the delivery of the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfill any contractual obligations such as refunds etc.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to provide information about any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest. For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud. If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals we interact with from criminal activities.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, SMS, WhatsApp, telephone about relevant products and services including tailored special offers, discounts, promotions, competitions, store openings and events and so on. Of course, you are free to opt out of hearing from us by any of these channels at any time.
SMS & Mobile Messaging
We may, with your consent, send you marketing and transactional communications via SMS or other mobile messaging services, including order updates, cart reminders, promotional offers, event invitations and other relevant information about our products and services.
By providing your mobile number and opting in, you consent to receive recurring marketing and informational text messages from Amouage, including messages sent using automated technology where permitted by applicable law. For customers in the United States, messages may be sent using our dedicated short code, 684656. Consent to receive marketing messages is not a condition of purchase.
Message and data rates may apply. Message frequency may vary.
You may opt out at any time by following the unsubscribe instructions provided in the message, including replying STOP where applicable. For help, reply HELP where applicable, or contact customerservice@amouage.com.
We do not sell, rent, or share your mobile number, SMS opt-in data, or consent status with third parties for their own marketing purposes. We may share your personal data, including your mobile number and SMS opt-in or consent status, only with service providers who assist us in delivering messaging services, including messaging platform providers, telecommunications carriers, and other vendors involved in the transmission of text messages.
To send you communications required by law, or which are necessary to inform you about our products, such as product recall notices and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email, SMS or WhatsApp message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests. For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having
To comply with our contractual or legal obligations to share data with law enforcement. For example, when a court order is submitted to share data with law enforcement agencies or a court of law
Combining your data for personalised direct marketing. We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered from our website and in store as described above, for example your purchase history on our website and your purchase history in our Amouage boutiques.
Additionally, from time to time, personal financial information (including credit card information) may be transmitted to facilitate transactions between us and our customers who are placing orders. We will not share such personal financial information with third parties other than those third parties such as banks, processing gateways and merchant processors required to process a customer’s order, and you as a customer understand that we cannot control how the banks, processing gateways or merchant processors will use such personal financial information. Therefore, you hereby consent to such sharing of personal financial information and agree to assume the risk and agree that it is your responsibility to properly handle, secure, not store and destroy such personal financial information as may be necessary to protect it from misuse. We shall not be liable to you or any third party for misuse of such personal financial information.
We may disclose information we collect from you to an affiliate or other third party in the event of any merger, sale, joint venture, assignment, reorganization, liquidation, transfer or other disposition of all or any portion of our business, assets or stock.
We may use third-party advertising companies to serve ads when you visit our Website. These third-party advertising companies may use advertising technologies such as cookies, web beacons and other similar advertising technologies. These companies may use aggregated information about your visits to our Website and third-party sites in order to provide advertisements and promotions about products and services we believe you may find of interest.
We may also release your information when We believe release is appropriate to comply with the law, enforce our Website policies and Terms and Conditions, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for data analysis, improving our services, marketing, promotional, advertising, or other uses.
Online eCommerce Platform
We use an online e-commerce platform that allows us to sell products to you. Your information, including personal information, may be transmitted through and stored on third-party servers. By using our Website, you consent to our collection, disclosure, storage, and use of your personal information in accordance with this Privacy Policy and our Terms and Conditions.
7. California Privacy Laws
California Online Privacy Protection Act Compliance
As part of the California Online Privacy Protection Act, all users of our Website may make any changes to their information at any time by logging in to their account and changing their information. We will not distribute their personal information to outside parties other than our affiliates or marketing partners without their consent.
8. What we don’t do with the information we gather:
We will not disclose, sell, distribute, rent, lease or use any of your data or pass on any such personal information to third parties, which are not our officers, directors, members, managing members, employees, business partners, affiliates, strategic partners, licensors, licensees, independent contractors, third party service providers, agents or representatives, unless we have your permission or are required by law to do so.
We do not store your credit card information. The credit card information and actual processing does not take place on and is not stored on our servers. The transaction is processed on the servers of the particular credit card processor that we use to process the transaction.
9. How long do we store your data?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes.
10. How we protect your personal data
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Access to your personal data is password-protected.
We regularly monitor our system for possible vulnerabilities and attacks.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received personal information, we will use the necessary procedures and security features to try to prevent unauthorized access. We will take all reasonable steps necessary to ensure that personal information and data is treated securely and in accordance with this Privacy Policy.
11. Who do we share your personal data with?
We sometimes share your personal data with trusted third parties. For example, delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on.
We provide only the information they need to perform their specific services. They may only use your data for the exact purposes we specify in our contract with them. We work closely with them to ensure that your privacy is respected and protected at all times. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous. Examples of the kind of third parties we work with are:
IT companies who support our website and other business systems.
Operational companies such as delivery couriers.
Direct marketing companies who help us manage our electronic communications with you.
Google/Meta to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.
Data insight companies to ensure your details are up to date and accurate.
Sharing your data with third parties for their own purposes. We will only do this in very specific circumstances, for example:
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies. We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
Personal data may be stored and processed in Canada, the United States, the European Union, and other jurisdictions where our service providers operate.
Whenever we transfer your personal data out of the country where you reside to our service providers, we will ensure a similar degree of protection is afforded to the data by ensuring that one of the following safeguards are in place:-
We will only transfer your personal data to countries that have been deemed by applicable authorities to provide an adequate level of protection for personal data; or
We may use specific standard contractual terms approved for use which give the transferred personal data the same protection as it has in the country where you reside, please contact us for further details.
The provider of our Customer Relationship Management services is based in the US. This organisation, Klaviyo, is self-certified under the EU-US Data Privacy Framework Program including the UK Extension. This means that they have the necessary protection measures in place to provide for the export of personal data to them
Our website is powered by Shopify Inc., located at 151 O’Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada. Shopify Inc. is governed by the Personal Information Protection and Electronic Documents Act in Canada. This means that they have the necessary protection measures in place to provide for the export of personal data to them.
12. Use of Cookies
Our Website uses cookies. A cookie is a small file which asks permission to be placed on a computer's hard drive. Once someone has accepted the cookie, the file is added and the cookie helps analyze web traffic and browsing habits, such as what areas of the Website are visited most frequently. At times we may gather information through the use of a cookie file which enables us to gather statistical information regarding the use of our Website. This helps us to improve not only our Website, but the services we can provide to you. We may use analytical software to track user habits and trends.
We use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.
Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites.
You can choose which analytical, functionality and targeting cookies we can set by updating your cookie browser settings. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Please see our Cookie Policy for more information.
We use cookies and similar technologies to keep track of items you place into your shopping cart, including when you have abandoned your cart. Where you have opted in to receive email and/or SMS communications, this information may be used to determine when to send cart reminder messages via email and/or SMS.
IP Address
An IP (Internet protocol) Address is automatically assigned to the computer that someone is using by their Internet Service Provider (ISP) and is identified and logged automatically in our server log files whenever someone visits our Website. This also allows us to identify the time(s) of visit(s) and the page(s) of the Website that have been visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many Third-Party Sites.
Location Information
We may also obtain information about your physical location, such as by use of GPS and other geolocation features in your computer, laptop or mobile device, or from other information we collect. For example, your IP Address indicates the general geographic region from which you are connecting to the Internet.
13. What are your rights over your personal data?
An overview of your different rights
You have the right to request:
Access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (either through specific channels, or all channels).
The transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
The withdrawal of your consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
If you want us to establish the data's accuracy;
Where our use of the data is unlawful but you do not want us to erase it;
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact Data Protection Officer, Amouage International FZ LLC, Dubai Design District, Building 4, Office 207B, Dubai, UAE or email customerservice@amouage.com.
To ask for your information to be amended, please update your online account, or contact our Customer Services at customerservice@amouage.com.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we will need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
14. How can you stop the use of your personal data for direct marketing?
There are several ways you can stop direct marketing communications from us:
Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.
Contact our customer service team at customerservice@amouage.com.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
15. Complaints
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the applicable supervisory authority in your country of residence.
However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. Your applicable supervisory authority will expect you to have done this before reviewing your complaint.
16. Third-Party Links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
17. Any questions?
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Email us at customerservice@amouage.com or write to us at Data Protection Officer, Amouage International FZ LLC, Dubai Design District, Building 4, Office 207B, Dubai, UAE.