{"title":"Purpose Collection","description":null,"products":[{"product_id":"100ml-purpose","title":"Purpose","description":"\u003cdiv\u003eA vertical totem of mineral woods and stellar sparks of spice, Purpose is a shamanic awakening, the scent of feeling at peace, of finding your roots, of being complete.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e20% oil concentration, 4 weeks ageing: 1 weeks maceration, 3 weeks maturation\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/amouage.com\/pages\/purpose-body-line\" title=\"Purpose Collection\"\u003eDiscover The Full Collection\u003c\/a\u003e\u003c\/div\u003e","brand":"vendor-unknown","offers":[{"title":"100ml","offer_id":47564101320996,"sku":"41043","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/5099\/7796\/files\/PURPOSE_100_ML.jpg?v=1758540575"},{"product_id":"new-purpose-50","title":"Purpose 50","description":"\u003cp class=\"MsoNormal\"\u003eAn unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Purpose 50 an \"Exceptional Extrait\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eUsually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"box-sizing: inherit;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Cologne (EDC) 3% - 10% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Toilette (EDT) 5% - 15% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eEau de Parfum (EDP) 15% - 20% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eParfum \/ Extrait 20% - 30% oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; box-sizing: inherit;\"\u003e\u003cstrong style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; mso-bidi-font-family: Aptos; letter-spacing: .45pt;\"\u003eAmouage Purpose 50 - 50% exceptional oils\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Gotham-Book; mso-bidi-font-family: Aptos; letter-spacing: .45pt;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003e50% oil concentration, 4 weeks ageing: 2 weeks maceration, 2 weeks maturation\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt; box-sizing: inherit;\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eA fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt; box-sizing: inherit;\"\u003e\u003ca href=\"https:\/\/amouage.com\/pages\/purpose-body-line\" title=\"Purpose Collection\"\u003e\u003cspan style=\"font-family: Gotham-Book; letter-spacing: .45pt;\"\u003eDiscover The Full Collection\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 16.5pt; box-sizing: inherit;\"\u003e \u003c\/p\u003e","brand":"The House of Amouage","offers":[{"title":"100ml","offer_id":50233329320228,"sku":"41107","price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/5099\/7796\/files\/Amouage_CS_Exceptional-Extraits_CS_Purpose_50.jpg?v=1770724628"},{"product_id":"purpose-bath-shower-gel","title":"Purpose Bath \u0026 Shower Gel","description":"\u003cdiv class=\"ewa-rteLine\"\u003eRefreshing and indulgent, the deeply cleansing formulation of the Purpose Bath \u0026amp; Shower Gel creates a delightfully rich foam leaving the skin soft and supple.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe addition of Frankincense oil from Oman brings out the lucid Pimento Berry notes of Purpose Eau de Parfum, leaving a haunting trace of fragrance on the body.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSize: 360ml\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eAbout the Purpose fragrance :\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eA vertical totem of mineral woods and stellar sparks of spice, Purpose is a shamanic awakening, the scent of feeling at peace, of finding your roots, of being complete.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003ca href=\"https:\/\/amouage.com\/pages\/purpose-body-line\" title=\"Purpose Collection\"\u003e\u003cem\u003eDiscover The Full Collection\u003c\/em\u003e \u003c\/a\u003e\u003c\/div\u003e","brand":"The House of Amouage","offers":[{"title":"360ml","offer_id":67575754653988,"sku":"14040","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/5099\/7796\/files\/Amouage_BathBody_CS_Purpose_ShowerGel_Photo_2048x2048px.jpg?v=1790670855"},{"product_id":"purpose-body-lotion","title":"Purpose Body Lotion","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eLightweight and indulgent, the Purpose Body Lotion is comforting, leaving the skin soft and delicately moisturised. The addition of Frankincense oil from Oman underlines the more meditative aspects of Purpose Eau de Parfum – especially the Suede and Saffron – to enable the wearer to experience a deep sense of earthly connection.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eSize: 360ml\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eAbout the Purpose fragrance:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eA vertical totem of mineral woods and stellar sparks of spice, Purpose is a shamanic awakening, the scent of feeling at peace, of finding your roots, of being complete.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003ca href=\"https:\/\/amouage.com\/pages\/purpose-body-line\" title=\"Purpose Collection\"\u003e\u003cem\u003eDiscover The Full Collection\u003c\/em\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The House of Amouage","offers":[{"title":"360ml","offer_id":67575758291236,"sku":"14100","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/5099\/7796\/files\/Amouage_BathBody_CS_Purpose_BodyLotion_Photo_2048x2048px_a1a94a4a-9c66-424f-abb5-39a8e4f2125d.jpg?v=1790671440"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/5099\/7796\/collections\/02_Guidance.png?v=1792397995","url":"https:\/\/amouage.com\/en-au\/collections\/purpose-collection.oembed","provider":"The House of Amouage","version":"1.0","type":"link"}